Saturday, May 7, 2011

Facebook Seite - Interaktion mit Fans verbessern

Da mein Deutsch nicht gerade perfekt ist, habe ich mein Eintrag über Interaktion mit Fans auf Facebook korrigieren lassen, hier also nochmal den Text in bessere Form:


Nicht die Anzahl der Fans ist wichtig, sondern der Grad an Interaktion mit ihnen.

Warum ist es so wichtig die Pinnwand zu nutzen?

In den meisten Fällen wird die Funktion der Pinnwand nicht ausreichend genutzt, so dass das eigentlich vorhandene Potenzial nicht ausgeschöpft werden kann.
Die Folge ist, dass Projekte/Dienstleistungen/uvm. nicht genügend monetarisiert werden können!


Welche Fehler macht man meistens?
Deine FB Seite muss mehr als nur eine Kopie deiner Website sein!
Deine FB Seite muss mehr als nur eine Kopie deines Blogs sein!

Deine FB Seite muss ein Eigenleben haben, muss informativ sein, muss sozusagen DIE Seite werden, die jeder deiner Fans JEDEN TAG aufsucht, weil du als Inhaber deiner Facebook-Seite in deiner Branche bereits ALLE Infos wiedergibst, ohne dass der Fan sie auf Google oder woanders suchen muss.

ES MUSS NICHT NUR UM DEIN PRODUKT GEHEN....dieses weist oft Grenzen auf.


Beispiel: Du bietest Wein an. 
Es wäre ein Fehler, NUR über deine Weine zu berichten.

Berichte auch über:
- Die Landschaft, die Region, das Land woher die Weine kommen.
- Poste Fotos, Videos, die das ganze noch lebendiger machen.
- Witze, Anekdoten über Wein, Geschichte allgemein, wer wo mal was gesagt hat über Wein, Sprüche von berühmten Menschen.
- Erinnere an TV Sendungen, die bald im TV kommen werden über das Thema, oder berichte über neue aber auch alte Filme, die mit Wein zu tun haben.
- Verlinke Seiten/Blogs/Foren, die Diskussionen über Wein ("muss ein Wein Bioqualität haben...." usw.) eröffnet haben. Dadurch werden diese Blogger/Foren-User auf dich aufmerksam, dadurch bekommst du noch mehr Aufmerksamkeit!
- kündige Veranstaltungen an, aber nicht nur DEINE: Informiere deine Fans über anstehende Veranstaltungen, wie Messen, Vorträge, Kundentage, etc. die ZU DEINEM PRODUKT PASSEN in der Region, in Deutschland, und warum nicht: in der Welt.

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