Wednesday, May 4, 2011

Manchmal fragt man sich, was eine Facebook Seite überhaupt bringen soll.

Manchmal fragt man sich, was eine Facebook Seite überhaupt bringen soll.

Das fragt man sich, weil diese meistens nicht richtig optimiert worden ist und nicht richtig uns das Gefühl gibt, erfolgreich zu sein.
Am Ende muss das Geld in der Kasse stimmen - wenn aber die Facebook Seite nichts anderes ist, als eine Art Blog, wo unsere Fans mal antworten aber nicht AKTIV werden, das heißt = nicht kaufen, nicht vorbei kommen, nicht unseren Hotel buchen oder unsere Dienstleistungen testen....dann ist das ganze ziemlich deprimierend.

Welchen Fehler macht man meistens?
Deine FB Seite muss mehr als nur eine Kopie deiner Website sein!
Deine FB Seite muss mehr als nur eine Kopie deines Blogs sein!

Deine FB Seite muss Eigenleben haben, muss informativ sein, muss sozusagen DIE Seite werden, die jeder deiner Fans JEDEN TAG aufsucht, weil genau in diese Branche (die du anbietest) schon ALLE Infos wiedergibt, ohne dass der Fan sie auf Google oder woanders suchen muss.

ES MUSS NICHT NUR UM DEIN PRODUKT GEHEN....weil das ist begrenzt, es ist etwas, was mal interessieren kann aber dann, irgendwann, versucht der Wein-interessierte User woanders seine neugier über wein woanders zu stillen. Gib ihm NICHt die Chance, "umzuschalten" :)
- der User soll so begeistert sein, dass er deine Seite weiter empfiehlt (auf FB, auf TWITTER, auf sein BLOG, in FOREN usw)

Beispiel: du bietest Wein an.
Es wäre ein Fehler, NUR über deine Weine zu berichten.

Berichte auch über:
- Die Landschaft, die Region, das Land woher die Weine kommen.
- Poste Fotos, Videos, die das ganze noch lebendiger machen.
- Witze, Anekdoten über Wein, Geschichte allgemein, wer wo mal was gesagt hat über Wein, Sprüche von berühmte Menschen.
- Erinnere an TV Sendungen die bald in TV kommen werden über das Thema, oder Berichte über neue aber auch alte Filme, die mit Wein zu tun haben.
- Verlinke Seiten/Blogs/Foren, die Diskussionen über Wein ("muss ein Wein Bio sein...." usw) eröffnet haben. Dadurch werden diese Blogger/Foren-User auf dich aufmerksam, dadurch bekommst du noch mehr Aufmerksamkeit!
- kündige Veranstaltungen an aber nicht nur DEINE: informiere deine Fans über anstehende Veranstaltungen wie Messen, Vorträge, Kundentage, etc. die ZU DEIN PRODUKT PASSEN in der Region, in Deutschland, und warum nicht: in die Welt.

HAST DU KEINE ZEIT DAFÜR? Dann machen wir für dich:


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