Thursday, May 5, 2011

Nicht die Anzahl der Fans ist wichtig sondern der Grad an Interaktion mit ihnen

Diesen Satz: "Nicht die Anzahl der Fans ist wichtig, sondern der Grad an Interaktion mit ihnen" hat mal Annette Schwindt gesagt, auf http://www.derwesten.de/nachrichten/im-westen/Ebay-Haendler-aus-Dortmund-verkauft-Facebook-Fans-id4329118.html



Das ist absolut richtig. Zwar es ist toll, wenn eine Facebook Seite 100.000 Fans hat. Aber wenn diese nicht kommentieren, nicht Fotos und Beiträge weiter-sharen, wenn sie nicht eure Angebote und Einträge lesen, ernst nehmen,....


dann bringt das ganze eher wenig. Einfach nur dabei zu sein, und dieses Rennen zum "wer hat mehr Fans" das ist die falsche Einstellung.

Wie bekommt man mehr Interaktion?

Wie ich schon mal geschrieben habe:

Deine FB Seite muss mehr als nur eine Kopie deiner Website sein!
Deine FB Seite muss mehr als nur eine Kopie deines Blogs sein!

Deine FB Seite muss Eigenleben haben, muss informativ sein, muss sozusagen DIE Seite werden, die jeder deiner Fans JEDEN TAG aufsucht, weil genau in diese Branche (die du anbietest) schon ALLE Infos wiedergibt, ohne dass der Fan sie auf Google oder woanders suchen muss.

ES MUSS NICHT NUR UM DEIN PRODUKT GEHEN....weil das ist begrenzt, es ist etwas, was mal interessieren kann aber dann, irgendwann, versucht der Wein-interessierte User woanders seine neugier über wein woanders zu stillen. Gib ihm NICHt die Chance, "umzuschalten" :)
- der User soll so begeistert sein, dass er deine Seite weiter empfiehlt (auf FB, auf TWITTER, auf sein BLOG, in FOREN usw)


Beispiel: du bietest Wein an.
Es wäre ein Fehler, NUR über deine Weine zu berichten.

Berichte auch über:
- Die Landschaft, die Region, das Land woher die Weine kommen.
- Poste Fotos, Videos, die das ganze noch lebendiger machen.
- Witze, Anekdoten über Wein, Geschichte allgemein, wer wo mal was gesagt hat über Wein, Sprüche von berühmte Menschen.
- Erinnere an TV Sendungen die bald in TV kommen werden über das Thema, oder Berichte über neue aber auch alte Filme, die mit Wein zu tun haben.
- Verlinke Seiten/Blogs/Foren, die Diskussionen über Wein ("muss ein Wein Bio sein...." usw) eröffnet haben. Dadurch werden diese Blogger/Foren-User auf dich aufmerksam, dadurch bekommst du noch mehr Aufmerksamkeit!
- kündige Veranstaltungen an aber nicht nur DEINE: informiere deine Fans über anstehende Veranstaltungen wie Messen, Vorträge, Kundentage, etc. die ZU DEIN PRODUKT PASSEN in der Region, in Deutschland, und warum nicht: in die Welt.

HAST DU KEINE ZEIT DAFÜR? Dann machen wir es eben halt für dich:

Aktive fans- Angebot

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